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Research papers

The years of experience with a dialogue marketing information system in action within the German Unilever

In 1977 I installed the EXPRESS Market Research Information Service at UNION Deutsche Lebensmittelwerke OmbH, a Unilever subsidiary. This paper discusses the value placed by the management on the system, after two years' experience of the system and...

Catalogue: Seminar 1980: Information Systems In Action
Author: Werner Röske
June 15, 1980
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Citation

Röske, W. (1980a, June 15). The years of experience with a dialogue marketing information system in action within the German Unilever. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-years-of-experience-with-a-dialogue-marketing-information-system-in-action-within-the-german-unilever


Research papers

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Georg Gramse, Jörg Laufer
November 1, 1979
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Citation

Gramse and Laufer (1979a, November 01). The development of the "affinity index". ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-development-of-the-affinity-index-


Research papers

The expansion of medical marketing research by the inclusion of political and social aspects

In this paper we will use German experience to illustrate how doctors react in their thoughts and opinions to these discussions, in particular to those initiated in 1976 by the government and some Federal Ministries. These sociopolitical discussions...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Authors: Friedhelm Brüdgam, Gerhard Studynka
June 15, 1979
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Citation

Brüdgam and Studynka (1979a, June 15). The expansion of medical marketing research by the inclusion of political and social aspects. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-expansion-of-medical-marketing-research-by-the-inclusion-of-political-and-social-aspects


Research papers

Children in Germany

This paper deals with the attitudes and consumer habits of children aged from 12 to 14 years. The data were taken from a study 1) carried out in 1977 by 10 magazine publishing houses in West Germany. The sample consisted of 3000 subjects aged from 12...

Catalogue: Seminar 1978: Researching Children
Author: Wolfgang Machnik
October 1, 1978
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Citation

Machnik, W. (1978a, October 01). Children in Germany . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/children-in-germany-


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies


Research papers

Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German)

At the ISB-Institut fur Jledizinische Informations- verarbeitung, Statistik und Biomathematik' in Munich our research group conducts pilot studies for a nationwide longitudinal study on side-effects of contraceptives. One of our objectives is to...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Ursula Kellhammer, Wilhelm Warncke
September 1, 1978
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Citation

Kellhammer and Warncke (1978a, September 01). Analysis of missing values and analysis of scales measuring social strata in epidemiologic pilot studies (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/analysis-of-missing-values-and-analysis-of-scales-measuring-social-strata-in-epidemiologic-pilot-studies-german-


Research papers

Actual problems of the migration for employment in Western Europe

Migratory workers and (increasingly) the members of their families who reside in the Federal Republic of Germany, have become a considerable social factor which does not always smoothly fit into the political, social and economic structures of the...

Catalogue: Seminar 1977: Social Research
Authors: Werner Brög, Michaela Voltenauer
December 1, 1977
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Citation

Brög and Voltenauer (1977a, December 01). Actual problems of the migration for employment in Western Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/actual-problems-of-the-migration-for-employment-in-western-europe


Research papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany (German)

In 1975 the Federal Ministry of the Interior commissioned Infratest Wirtschaftsforschung GmbH to make a study of the causes of political extremism, in particular of leftist extremism. This study is designed to identify the causes for the development...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Yola Laupheimer
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
June 15, 1977
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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany-german-


Case studies

Uses of research for decision making in the social-political sphere

Using the example of the German General Election 1976 we show how decisions can be reached with the help of survey research. Many examples are detailed: 1. Definition of the central theme of the election campaign; 2. Decision concerning the election...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Elisabeth Noelle-Neumann
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1977
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Citation

Noelle-Neumann, E. (1977a, June 15). Uses of research for decision making in the social-political sphere. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/uses-of-research-for-decision-making-in-the-social-political-sphere